Live Workshop • Hosted by Michael Helmke

The Workshop Promo System

How to Fill Your Next Event Without Paid Ads or Begging on Social

You've spent countless hours preparing your material. You know this event will help your audience like know other and you're excited to share it. But you know the hard work of promotion starts now. Will anybody sign up? How can you get more people attending?

This free training will help you attract the ideal audience and give you the exact marketing blueprint to follow for a successful event.

Wednesday January 28th
12:30pm Pacific | 2:30pm Central | 3:30pm Eastern
60 Minutes. Live on Zoom.

Register for the Workshop

What You'll Learn

  • The unconventional 3-phase timeline that fills workshop seats (even with a small list)

  • The exact email sequence that creates urgency without sounding desperate

  • Why so many workshop launches fail in the middle (and how to avoid the same mistake)

What You'll Walk Away With

  • A complete 8-email sequence showing how to promote your next event.

  • A downloadable calendar template with the dates and sequence of all of the emails.

  • Specific examples showing how to keep your marketing messaging from sounding desperate and needy.

Register Now

The Workshop Promo System
How to Fill Your Next Event Without Paid Ads or Begging on Social

Check your inbox for the workshop Zoom link and details.

Meet Your Host

Hi, I'm Michael Helmke.

I used to think great products sold themselves.

I spent years building software for tech startups, convinced that if we just made something good enough, people would line up to buy it.

Spoiler: They didn't.

That failure sent me down a rabbit hole of marketing, copywriting, and customer research. I became obsessed with understanding why some launches succeed and others fizzle even when the product is solid.

Now I help coaches and creatives launch their workshops, courses, and events using the exact strategies that actually work. No guessing. No throwing spaghetti at the wall. Just a proven system that fills seats.

This workshop is everything I've learned about promoting events through email: the unconventional timeline, the messaging that converts, and the mistakes that kill momentum.

Learn more at michaelhelmke.com.

Register for the Workshop

Questions?

We've got answers:

Yes! All registrants get access to the recording even if you can't attend live.

This workshop focuses on making existing lists profitable, but the principles apply whether you have 50 subscribers or 10,000.

No hard pitch. I'll share one optional resource at the end for people who want additional help, but there's no pressure.

© 2026 Michael Helmke Consulting, LLC. All rights reserved.